Friday, June 29, 2012

"The man of consequence"

Robert Woodruff of Coca-Cola

An advertising guru in the early days of the consumer revolution took sugar water and made it into a global brand.  Also he was a college drop out.   He was a "man of consequence" who could close the deal.  Following is a bio of this extraordinary man.   BMG wants men (and women) of consequence capable of creating products and ideas that will change the world as Woodruff did many years ago.  From a book on the history of Business called Money and Power , "he also possessed a confidence and comfort in dealing with top brass that many of his competitors lacked." Another quote from Money and power "they understood that brand gets built both externally, through customer interaction with the product and its messages, and internally, through the myths the company tells about itself."  This is what BMG recognizes as key to success.  Have great products, work with customers well and create a legendary company culture that is irresistible to followers and employees alike (think Google-esque).  This is the purpose of this blog, to give people involved a view into what makes a good company culture through examples in art, culture, history, etc.

Other quotes
"the spirit of the slogan was there before the slogan every arrived."

"it isnt what a product is but what it does that interests us,"  Archie Lee had written Woodruff, and the one thing Coke did was tie itself relentlessly, and in the best possible light, to the seminal moments of American life and history.



BIO of Woodruff

Early life

Woodruff was born in Columbus, Georgia, the son of Ernest Woodruff, an Atlanta businessman who, among other things, was leader of the group of investors who bought The Coca-Cola Company from Asa Griggs Candler in 1919. His grandfather was Atlanta manufacturing magnate Robert Winship.
After graduating from the Georgia Military Academy he attended Georgia Tech, where he failed out; and then the Emory University campus at Oxford, Georgia, for one term, where he excelled at "cutting classes and spending money".[1]

[edit]Career

Spurning his father's work offers, in February 1909 at age 19 he began work as a laborer at the General Pipe and Foundry Company foundry in Inman Park, Atlanta. For a week he shoveled and shifted sand, then worked a lathe as a machinist's apprentice. After a year he was fired. But then he was rehired by General's parent company, General Fire Extinguisher where he worked his way into sales. He then accepted a job offer from his father at Atlantic Ice and Coal Company but left after differences with him. Woodruff parlayed his love of early automobiling into a sales position at White Motor Company based in Cleveland, Ohio, and quickly rose to become vice president of that company. During World War I, Woodruff joined theUS Ordnance Department where he promoted a truck design that only White Motors could fulfill, giving the company huge war-time sales.
When Coca-Cola got into financial difficulty, the board elected Robert Woodruff as president at the age of 33. Woodruff built Coca-Cola into an international company, establishing a foreign department in 1926. He stepped down as president in 1954, but remained on the board of directors until 1984. He died in 1985 and was buried at the Westview Cemetery in southwest Atlanta.
Woodruff's personal chauffeur was Luther Cain, Jr., father of businessman and 2012 Republican presidential candidate Herman Cain.

[edit]Legacy

In 1979, Woodruff and his brother George W. Woodruff gave $105 million to Emory University and would eventually give a total of $230 million dollars. Several buildings on the Emorycampus are named for him and members of his family. The Robert W. Woodruff Professorships are named for him.
He also gave large sums of money to other area colleges and universities and to Woodward Academy (formerly Georgia Military Academy) in College Park and the Westminster Schoolsin Atlanta. A boy scout camp in Blairsville, Georgia named the Robert W. Woodruff Scout Reservation, which is run by the Atlanta Area Council, was built following major donations from the Woodruff Foundation and Coca-Cola. Atlanta's largest cultural institution, the Woodruff Arts Center, benefited from his gifts and is named for him, as is Woodruff Park. The Robert W. Woodruff library is located in the Atlanta University Center and services Morehouse College, Spelman College, and Clark Atlanta University. (Woodruff Dam is not named after him, but rather for Jim Woodruff.)
Mr. Woodruff was inducted into the Junior Achievement U.S. Business Hall of Fame in 1977.
Woodruff was instrumental in making a success the dinner held in Atlanta honoring The Reverend Dr. Martin Luther King Jr. after King received the Nobel Peace Prize in 1964. Ticket sales were lagging until Woodruff signaled his support for the dinner. [2].

Thursday, June 28, 2012

On the Future

People who can create the future make the market and shape the world.  BMG operates this way.

Friday, June 22, 2012

Colorado's most costly wildfire

Here is a photo of the now $20 million plus fire that is currently 70,000 acres and 55% contained.  This photo was taken outside Estes Park looking towards Fort Collins.  The fire was started by lightening strike.   Mother nature is a powerful thing to be respected.  BMGs feelings go out to the residents of this area who have lost during the fire.

Human powered helicopter


The messiah

Stradivarius violin from 1716 is considered the only as new Stradivarius.

Tuesday, June 12, 2012

BMG Hero: Joseph Campbell


BMG Hero 

This section will have biographies of people who inspire BMG.   Anybody from any discipline and of any time can be included.

Joseph Campbell 

Joseph Campbell studied mythology and comparative religion.  He focused on similarities of the human experience across the globe.  Joseph Campbell is an inspiration to BMG because he thought in new ways and was interdisciplinary in his approach (psychology and anthropology).   BMG is looking for more people who think on the plane of this great man.  



Psychology and anthropology

Campbell's thinking on universal symbols and stories was deeply influenced by James Frazer (The Golden Bough), Adolf Bastian, and Otto Rank (The Myth of the Birth of the Hero), among others.
Anthropologist Leo Frobenius was important to Campbell’s view of cultural history. Campbell was also influenced by the psychological work ofAbraham Maslow and Stanislav Grof.
Campbell's ideas regarding myth and its relation to the human psyche are dependent in part on the pioneering work of Sigmund Freud, but in particular on the work of Carl Jung, whose studies of human psychology, as previously mentioned, greatly influenced Campbell. Campbell's conception of myth is closely related to the Jungian method of dream interpretation, which is heavily reliant on symbolic interpretation.
Jung's insights into archetypes were in turn heavily influenced by the Bardo Thodol (also known as The Tibetan Book of the Dead). In his book The Mythic Image, Campbell quotes Jung's statement about the Bardo Thodol, that it "belongs to that class of writings which not only are of interest to specialists in Mahayana Buddhism, but also, because of their deep humanity and still deeper insight into the secrets of the human psyche, make an especial appeal to the layman seeking to broaden his knowledge of life... For years, ever since it was first published, the Bardo Thodol has been my constant companion, and to it I owe not only many stimulating ideas and discoveries, but also many fundamental insights."[19]
In 1940 Campbell attended a lecture by Professor Heinrich Zimmer at Columbia University; the two men became friends, and Campbell looked upon Zimmer as a mentor. Zimmer taught Campbell that myth (rather than a guru or spiritual guide) could serve in the role of a personal mentor, in that its stories provide a psychological road map for the finding of oneself in the labyrinth of the complex modern world. Zimmer relied more on the meanings of mythological tales (their symbols, metaphors, imagery, etc.) as a source for psychological realization than upon psychoanalysis itself. Campbell later borrowed from Jung's interpretative techniques and then reshaped them in a fashion that followed Zimmer's beliefs—interpreting directly from world mythology. This is an important distinction, because it serves to explain why Campbell did not directly follow Jung's footsteps in applied psychology.

Comparative mythology and Campbell's theories

[edit]Monomyth

Campbell's term monomyth, also referred to as the hero's journey, refers to a basic pattern found in many narratives from around the world. This widely distributed pattern was first fully described in The Hero with a Thousand Faces (1949).[20] An enthusiast of novelist James Joyce,[21] Campbell borrowed the term from Joyce's Finnegans Wake.[22] As a strong believer in the unity of human consciousness and its poetic expression through mythology, through the monomyth concept Campbell expressed the idea that the whole of the human race could be seen as reciting a single story of great spiritual importance, and in the preface to The Hero with a Thousand Faces he indicated it was his goal to demonstrate similarities between Eastern and Western religions. As time evolves, this story gets broken down into local forms, taking on different guises (masks), depending on the necessities and social structure of the culture that interprets it. Its ultimate meaning relates to humanity's search for the same basic, unknown force from which everything came, within which everything currently exists, and into which everything will return and is considered to be "unknowable" because it existed before words and knowledge. The Story's form, however, has a known structure, which can be classified into the various stages of a hero's adventures like the Call to Adventure, Receiving Supernatural Aid, Meeting with the Goddess/Atonement with the Father andReturn. As the ultimate truth cannot be expressed in plain words, spiritual rituals and stories refer to it through the use of "metaphors", a term Campbell used heavily and insisted on its proper meaning: In contrast with comparisons, which use the word like, metaphors pretend to a literal interpretation of what they are referring to, as in the sentence "Jesus is the Son of God" rather than "the relationship of man to God is like that of a son to a father".[23] According to Campbell, the Genesis myth from the Bible ought not be taken as a literal description of historical events happening in our current understanding of time and space, but as a metaphor for the rise of man's cognitive consciousness as it evolved from a prior animal state.[24]
Some scholars have disagreed with the concept of the "monomyth" because of its oversimplification of different cultures. According to Robert Ellwood, "“A tendency to think in generic terms of people, races... is undoubtedly the profoundest flaw in mythological thinking.” [25]
Campbell made heavy use of Carl Jung's theories on the structure of the human psyche, and he often used terms like "anima/animus" and "ego consciousness".

[edit]Function of Myth

Campbell often described mythology as having a fourfold function for human society. These appear at the end of his work The Masks of God: Creative Mythology, as well as various lectures.[26]
  • The Metaphysical Function: Awakening a sense of awe before the mystery of being
    According to Campbell, the absolute mysteries of life cannot be captured directly in words or images. Myths are "being statements"[26] and the experience of this mystery can be had only through a participation in mythic rituals or the contemplation of mythic symbols that point beyond themselves. "Mythological symbols touch and exhilarate centers of life beyond the reach of reason and coercion.... The first function of mythology is to reconcile waking consciousness to the mysterium tremendum et fascinans of this universe as it is."[27]
  • The Cosmological Function: Explaining the shape of the universe
    Myth also functions as a proto-science, bringing the observable (physical) world into accord with the metaphysical and psychological meanings rendered by the other functions of mythology. Campbell noticed that the modern dilemma between science and religion on matters of truth is actually between science of the ancient world and that of today.
  • The Sociological Function: Validate and support the existing social order
    Ancient societies had to conform to an existing social order if they were to survive at all. This is because they evolved under "pressure" from necessities much more intense than the ones encountered in our modern world. Mythology confirmed that order and enforced it by reflecting it into the stories themselves, often describing how the order arrived from divine intervention.
  • The Psychological Function: Guide the individual through the stages of life
    As a person goes through life, many psychological challenges will be encountered. Myth may serve as a guide for successful passage through the stages of one's life. For example, most ancient cultures used rites of passage as a youth passed to the adult stage. Later on, a living mythology taught the same person to let go of material possessions and earthly plans as they prepared to die.
Campbell believed that if myths are to continue to fulfill their vital functions in our modern world, they must continually transform and evolve because the older mythologies, untransformed, simply do not address the realities of contemporary life, particularly with regard to the changing cosmological and sociological realities of each new era.

[edit]Evolution of Myth

Campbell's view of mythology was by no means static and his books describe in detail how mythologies evolved through time, reflecting the realities in which each society had to adjust.[28]Various stages of cultural development have different yet identifiable mythological systems. In brief these are:
  • The Way of the Animal Powers: Hunting and gathering societies
    At this stage of evolution religion was animistic, as all of nature was seen as being infused with a spirit or divine presence. At center stage was the main hunting animal of that culture, whether the buffalo for Native Americans or the eland for South African tribes, and a large part of religion focused on dealing with the psychological tension that came from the reality of the necessity to kill versus the divinity of the animal. This was done by presenting the animals as springing from an eternal archetypal source and coming to this world as willing victims, with the understanding that their lives would be returned to the soil or to the Mother through a ritual of restoration.[29] The act of slaughter then becomes a ritual where both parties, animal and mankind, are equal participants. In Mythos and The Power of Myth,[30] Campbell recounts the story he calls "The Buffalo's Wife" as told by the Blackfoot tribe of North America. The story tells of a time when the buffalos stopped coming to the hunting plains, leaving the tribe to starve. The chief's daughter promises to marry the buffalo chief in return for their reappearance, but is eventually spared and taught the buffalo dance by the animals themselves, through which the spirits of their dead will return to their eternal life source. Indeed, Campbell taught that throughout history mankind has held a belief that all life comes from and returns to another dimension which transcends temporality, but which can be reached through ritual.
  • The Way of the Seeded Earth: Early agrarian societies
    Beginning in the fertile grasslands of Europe in the Bronze Age and moving to the Levant and the Fertile Crescent of Mesopotamia, the practice of agriculture spread along with a new way of understanding mankind's relationship to the world. At this time the earth was seen as the Mother, and the myths focused around Her life-giving powers. The plant and cultivation cycle was mirrored in religious rituals which often included human sacrifice, symbolic or literal.[31] The main figures of this system were a female Great Goddess, Mother Earth, and her ever-dying and ever-resurrected son/consort, a male God. At this time the focus was to participate in the repetitive rhythm the world moved in expressed as the four seasons, the birth and death of crops and the phases of the moon. At the center of this motion was the Mother Goddess from whom all life springs and to whom all life returns. This often gave Her a dual aspect as both mother and destroyer.
  • The Way of the Celestial Lights: The first high civilizations
    As the first agricultural societies evolved into the high civilisations of Mesopotamia and Babylonia, the observation of the stars inspired them with the idea that life on earth must also follow a similar mathematically predetermined pattern in which individual beings are but mere participants in an eternal cosmic play. The king was symbolised by the Sun with the golden crown as its main metaphor, while his court were the orbiting planets. The Mother Goddess remained, but her powers were now fixed within the rigid framework of a clockwork universe.
    However, two barbarian incursions changed that. As the Indo-European (Aryan) people descended from the north and the Semites swept up from the Arabian desert, they carried with them a male dominated mythology with a warrior god whose symbol was the thunder. As they conquered, mainly due to the superior technology of iron smithing, their mythology blended and subjugated the previous system of the Earth Goddess. Many of mythologies of the ancient world such as that of Greece, India, and Persia are a result of that fusion with gods retaining some of their original traits and character but now belonging to a single system. Figures such as Zeus and Indra are thunder gods who now interact with Demeter andDionysus, whose ritual sacrifice and rebirth, bearing testament to his pre-Indo-European roots, were still enacted in classical Greece. But for the largest part the focus was heavily shifted toward the masculine, with Zeus ascending the throne of the gods and Dionysus demoted to a mere demi-god.
    This demotion was very profound in the case of the Biblical imaginary where the female elements were marginalized to an extreme. Campbell believed that Eve and the snake that tempted her were once fertility gods worshiped in their own rights with the tree of knowledge being the Tree of Life.[32] He also found the biblical story of Cain and Abel telling, with Cain being a farmer with his agrarian offering not accepted by God while a herder's animal sacrifice is. In the lecture series of Mythos Campbell speaks of the Mysteries of Eleusis in Ancient Greece, where Demeter's journey in the underworld was enacted for young men and women of the time. There he observed that wheat was presented as the ultimate mystery with wine being a symbol of Dionysus, much like in the Christian mysteries where bread and wine are considered to incarnate the body and blood of Jesus. Both religions carry the same "seeded earth" cosmology in different forms while retaining an image of the ever dying ever resurrected God.
  • The Way of Man: Medieval mythology, romantic love, and the birth of the modern spirit
    Campbell recognized that the poetic form of courtly love, carried through medieval Europe by the traveling troubadours, contained a complete mythology in its own right.[33] In The Power of Myth as well as the "Occidental Mythology" volume of The Masks of God, Campbell describes the emergence of a new kind of erotic experience as a "person to person" affair, in contrast with the purely physical definition given to Eros in the ancient world and the communal agape found in the Christian religion. An archetypal story of this kind is the legend of Tristan and Isolde which, apart from its mystical function, shows the transition from an arranged marriage society as practiced in the Middle Ages and sanctified by the church, into the form of marriage by "falling in love" with another person that we recognize today. So what essentially started from a mythological theme has since become a social reality, mainly due to a change in perception brought about by a new mythology.
    Campbell believed that in the modern world the function served by formal, traditional mythological systems has been taken on by individual creators such as artists and philosophers.[34]In the works of some of his favorites, such as Thomas MannPablo Picasso and James Joyce, he saw mythological themes that could serve the same life-giving purpose that mythology had once played. Accordingly, Campbell believed the religions of the world to be the various culturally influenced “masks” of the same fundamental, transcendent truths. All religions can bring one to an elevated awareness above and beyond a dualistic conception of reality, or idea of “pairs of opposites” such as being and non-being, or right and wrong. Indeed, he quotes from the Rg Veda in the preface to The Hero with a Thousand Faces: "Truth is one, the sages speak of it by many names."


Works 

[edit]Early Collaborations

The first published work that bore Campbell's name was Where the Two Came to Their Father (1943), a Navajo ceremony that was performed by singer (medicine manJeff King and recorded by artist and ethnologist Maud Oakes, recounting the story of two young heroes who go to the hogan of their father, the Sun, and return with the power to destroy the monsters that are plaguing their people. Campbell provided a commentary. He would use this tale through the rest of his career to illustrate both the universal symbols and structures of human myths and the particulars ("folk ideas") of Native American stories.
As noted above, James Joyce was an important influence on Campbell. Campbell's first important book (with Henry Morton Robinson), A Skeleton Key to Finnegans Wake (1944), is a critical analysis of Joyce's final text Finnegans Wake. In addition, Campbell's seminal work, The Hero with a Thousand Faces (1949), discusses what Campbell called the monomyth — the cycle of the journey of the hero — a term that he borrowed directly from Joyce's Finnegans Wake.[58]

[edit]The Hero with a Thousand Faces

Originally titled How to Read a Myth, and based on the introductory class on mythology that he had been teaching at Sarah Lawrence CollegeThe Hero with a Thousand Faces was published in 1949 as Campbell's first foray as a solo author; it established his name outside of scholarly circles and remains, arguably, his most influential work to this day. Not only did it introduce the concept of the hero's journey to popular thinking, but it also began to popularize the very idea of comparative mythology itself—the study of the human impulse to create stories and images that, though they are clothed in the motifs of a particular time and place, draw nonetheless on universal, eternal themes. Campbell asserted:
Wherever the poetry of myth is interpreted as biography, history, or science, it is killed. The living images become only remote facts of a distant time or sky. Furthermore, it is never difficult to demonstrate that as science and history, mythology is absurd. When a civilization begins to reinterpret its mythology in this way, the life goes out of it, temples become museums, and the link between the two perspectives becomes dissolved.[59]

[edit]The Masks of God

Written between 1962 and 1968, Campbell's four-volume work The Masks of God covers mythology from around the world, from ancient to modern. Where The Hero with a Thousand Faces focused on the commonality of mythology (the “elementary ideas”), the Masks of God books focus upon historical and cultural variations the monomyth takes on (the “folk ideas”). In other words, where The Hero with a Thousand Faces draws perhaps more from psychology, the Masks of God books draw more from anthropology and history. The four volumes ofMasks of God are as follows: Primitive MythologyOriental MythologyOccidental Mythology, and Creative Mythology. In Occidental Mythology he speculates that Yahweh may have originated as a serpent consort of the Earth Mother goddess Asherah - though this theory is not supported in Ancient Near East scholarship.

[edit]Historical Atlas of World Mythology

At the time of his death, Campbell was in the midst of working upon a large-format, lavishly illustrated series entitled Historical Atlas of World Mythology. This series was to build on Campbell’s idea, first presented in The Hero with a Thousand Faces, that myth evolves over time through four stages:
  • The Way of the Animal Powers—the myths of Paleolithic hunter-gatherers which focus on shamanism and animal totems.
  • The Way of the Seeded Earth—the myths of Neolithic, agrarian cultures which focus upon a mother goddess and associated fertility rites.
  • The Way of the Celestial Lights—the myths of Bronze Age city-states with pantheons of gods ruling from the heavens, led by a masculine god-king.
  • The Way of Man—religion and philosophy as it developed after the Axial Age (c. 6th century BC), in which the mythic imagery of previous eras was made consciously metaphorical, reinterpreted as referring to psycho-spiritual, not literal-historical, matters. This transition is evident in the East in BuddhismVedanta, and philosophical Taoism; and in the West in theMystery CultsPlatonismChristianity and Gnosticism.
Only the first two volumes were completed at the time of Campbell's death. Both of these volumes are now out of print.

[edit]The Power of Myth

Campbell's widest popular recognition followed his collaboration with Bill Moyers on the PBS series The Power of Myth, which was first broadcast in 1988, the year following Campbell's death. The series discusses mythological, religious, and psychological archetypes. A book, The Power of Myth, containing expanded transcripts of their conversations, was released shortly after the original broadcast.

Monday, June 11, 2012

Game Changers

What does it mean to be a game changer?  Watch this to find out from some of the most popular artists today:  Lupe Fiasco, Estelle, B.o.B and Janelle Monae.   BMG is on the path to be a game changer for some of the reasons mentioned in this video.  Artists with passion are game changers. Artists with passion are BMG.

Tuesday, June 5, 2012

Think Different

If you want to be a part of BMG you will have to think differently... For inspiration watch the video below

Apple - Think Different 60sec from Elias Arts, LLC on Vimeo.

Ira Glass on Storytelling

Ira Glass has good taste, so should you.  Good taste fuels good work. "The most important thing you can do is a lot of work."  -Ira Glass