"The man of consequence"

Robert Woodruff of Coca-Cola

An advertising guru in the early days of the consumer revolution took sugar water and made it into a global brand.  Also he was a college drop out.   He was a "man of consequence" who could close the deal.  Following is a bio of this extraordinary man.   BMG wants men (and women) of consequence capable of creating products and ideas that will change the world as Woodruff did many years ago.  From a book on the history of Business called Money and Power , "he also possessed a confidence and comfort in dealing with top brass that many of his competitors lacked." Another quote from Money and power "they understood that brand gets built both externally, through customer interaction with the product and its messages, and internally, through the myths the company tells about itself."  This is what BMG recognizes as key to success.  Have great products, work with customers well and create a legendary company culture that is irresistible to followers and employees alike (think Google-esque).  This is the purpose of this blog, to give people involved a view into what makes a good company culture through examples in art, culture, history, etc.

Other quotes
"the spirit of the slogan was there before the slogan every arrived."

"it isnt what a product is but what it does that interests us,"  Archie Lee had written Woodruff, and the one thing Coke did was tie itself relentlessly, and in the best possible light, to the seminal moments of American life and history.



BIO of Woodruff

Early life

Woodruff was born in Columbus, Georgia, the son of Ernest Woodruff, an Atlanta businessman who, among other things, was leader of the group of investors who bought The Coca-Cola Company from Asa Griggs Candler in 1919. His grandfather was Atlanta manufacturing magnate Robert Winship.

After graduating from the Georgia Military Academy he attended Georgia Tech, where he failed out; and then the Emory University campus at Oxford, Georgia, for one term, where he excelled at "cutting classes and spending money".^[1]

[edit]Career

Spurning his father's work offers, in February 1909 at age 19 he began work as a laborer at the General Pipe and Foundry Company foundry in Inman Park, Atlanta. For a week he shoveled and shifted sand, then worked a lathe as a machinist's apprentice. After a year he was fired. But then he was rehired by General's parent company, General Fire Extinguisher where he worked his way into sales. He then accepted a job offer from his father at Atlantic Ice and Coal Company but left after differences with him. Woodruff parlayed his love of early automobiling into a sales position at White Motor Company based in Cleveland, Ohio, and quickly rose to become vice president of that company. During World War I, Woodruff joined theUS Ordnance Department where he promoted a truck design that only White Motors could fulfill, giving the company huge war-time sales.

When Coca-Cola got into financial difficulty, the board elected Robert Woodruff as president at the age of 33. Woodruff built Coca-Cola into an international company, establishing a foreign department in 1926. He stepped down as president in 1954, but remained on the board of directors until 1984. He died in 1985 and was buried at the Westview Cemetery in southwest Atlanta.

Woodruff's personal chauffeur was Luther Cain, Jr., father of businessman and 2012 Republican presidential candidate Herman Cain.

[edit]Legacy

In 1979, Woodruff and his brother George W. Woodruff gave $105 million to Emory University and would eventually give a total of $230 million dollars. Several buildings on the Emorycampus are named for him and members of his family. The Robert W. Woodruff Professorships are named for him.

He also gave large sums of money to other area colleges and universities and to Woodward Academy (formerly Georgia Military Academy) in College Park and the Westminster Schoolsin Atlanta. A boy scout camp in Blairsville, Georgia named the Robert W. Woodruff Scout Reservation, which is run by the Atlanta Area Council, was built following major donations from the Woodruff Foundation and Coca-Cola. Atlanta's largest cultural institution, the Woodruff Arts Center, benefited from his gifts and is named for him, as is Woodruff Park. The Robert W. Woodruff library is located in the Atlanta University Center and services Morehouse College, Spelman College, and Clark Atlanta University. (Woodruff Dam is not named after him, but rather for Jim Woodruff.)

Mr. Woodruff was inducted into the Junior Achievement U.S. Business Hall of Fame in 1977.

Woodruff was instrumental in making a success the dinner held in Atlanta honoring The Reverend Dr. Martin Luther King Jr. after King received the Nobel Peace Prize in 1964. Ticket sales were lagging until Woodruff signaled his support for the dinner. ^[2].